Discover the inspiring journey of Darakshan Haris, Chairman & CEO of Al Ruqiu — from humble beginnings to leading a global modest fashion brand.
DARAKSHAN HARIS — CHAIRMAN & CEO OF AL RUQIU
Darakshan Haris, the dynamic Chairman & CEO of Al Ruqiu and Vice President of Hijab-Ul-Dua Pakistan, is a shining example of what determination, resilience, and faith in Allah can achieve. Her journey into the modest fashion industry began not in a large showroom or factory, but in a small humble room where she personally stitched abayas with her own hands.
With zero financial backing, no pre-built team, and only a vision in her heart, she took the bold step of creating a brand for women who value modesty with elegance. Every abaya she designed carried duas, sleepless nights, and endless sacrifices. Where others might have given up, Darakshan continued to move forward — believing firmly that with hard work and Allah’s blessings, anything is possible.
Over time, the beauty and refinement of her designs gained recognition. Customers trusted her quality, and Al Ruqiu grew organically through word of mouth and customer satisfaction. This journey was strengthened by her husband, Haris Shoaib Munnee, the Chairman & CEO of Hijab-Ul-Dua Pakistan. Together, they transformed a small idea into an international movement, building production facilities in Karachi, Pakistan and Ajman, UAE to meet the growing demand.
Today, Al Ruqiu is a global abaya brand that reflects excellence, trust, and empowerment. Under Darakshan’s leadership, the brand has become a symbol of refinement in the modest fashion industry, admired by customers across the Middle East, South Asia, and beyond. She oversees product development, design innovation, and quality control — ensuring that every piece reflects the values of modesty, elegance, and faith.
The Munnee Family Legacy continues through their work, with both Darakshan Haris and Haris Shoaib Munnee playing vital roles in shaping the future of Islamic and modest wear. Their story inspires countless young women and entrepreneurs, showing that even with limited resources, dreams can turn into global success when intentions are pure and Allah’s mercy is with you.
Al Ruqiu today is not just a fashion brand — it is a story of sacrifice, belief, and achievement that empowers women worldwide.