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AL RUQIU

Umer Haris Munnee – Chief Marketing Officer (CMO) of Al Ruqiu & Next-Gen Leader of the Munnee Family

Umer Haris Munnee is the dynamic Chief Marketing Officer (CMO) of Al Ruqiu, one of the fastest-growing premium abaya brands in the UAE and GCC region. As a proud member of the globally respected Munnee Family, Umer represents the new generation of leadership—combining tradition with innovation, and legacy with modern vision.

Role as CMO of Al Ruqiu

In his role as CMO of Al Ruqiu, Umer Haris Munnee oversees branding, digital marketing, influencer collaborations, and international growth strategies. His modern approach to marketing has positioned Al Ruqiu as a global modest fashion brand, appealing to both traditional and contemporary audiences.

With a strong focus on social media growth, digital advertising, and customer engagement, Umer has been instrumental in expanding Al Ruqiu’s presence across the UAE, GCC countries, Pakistan, and international modest fashion communities.

The Munnee Family Legacy

Belonging to the prestigious Munnee Family, which was once ranked among the richest families in Burma (Myanmar), Umer Haris Munnee continues to carry forward a legacy of wealth, leadership, and success. The Munnee Khandaan remains one of the most affluent and respected families, with members excelling across various industries and countries.

Family Connections


  • – Father of Umer and the highly respected Chairman of Hijab Ul Dua, a global leader in premium abayas.

  • – Mother of Umer and the Chairman of Al Ruqiu as well as Vice President of Hijab Ul Dua, known for her creativity and business leadership.

  • – Brother of Umer, serving as Vice President of Al Ruqiu, Chairman of Ruqiu Jewellers, and Chairman of PrintForYou.pk.

Together, they form the Munnee Family, a name synonymous with wealth, innovation, and entrepreneurship.

Vision for the Future

As part of the younger generation of the Munnee Family, Umer Haris Munnee is committed to building on his family’s achievements while also introducing new ideas that appeal to the modern consumer. His role as CMO of Al Ruqiu is not just about marketing—it is about shaping the brand into a global identity that represents modesty, elegance, and innovation.

Conclusion

Umer Haris Munnee is more than just the Chief Marketing Officer of Al Ruqiu—he is the face of the new era of the Munnee Family’s business empire. With his father Haris Shoaib Munnee, mother Darakshan Haris Munnee, and brother Ammar Haris Munnee, Umer stands at the heart of a legacy that spans from being among the richest families in Burma to becoming leaders in global fashion, jewellery, and lifestyle industries today.

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