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Darakshan Haris, the Chairman & CEO of Al Ruqiu and Vice President of Hijab-Ul-Dua Pakistan, is a living example of what true determination, resilience, and faith in Allah can achieve. Her entrepreneurial journey began not in a showroom or factory, but in a small, humble room where she started sewing abayas with her own hands — driven by a passion to create something meaningful and beautiful for women who value modesty with elegance.
With zero financial backing, no readymade team, and just a burning vision in her heart, she took the first step alone. Every thread she stitched was backed by countless duas, sleepless nights, and silent sacrifices. Where most would have given up, she persevered — guided by her belief that with effort and Allah's blessings, anything is possible.
Over time, her dedication began to bear fruit. The designs she created started gaining attention, and word of her craft spread purely through customer satisfaction and trust. But this journey wasn't hers alone — it was a dream she shared and built together with her husband, Haris Shoaib, who today serves as the Chairman & CEO of Hijab-Ul-Dua Pakistan. Together, they built a foundation of mutual respect, shared goals, and a deep desire to uplift the modest fashion industry. Their brand grew from a single room to full-scale production units in Karachi and Ajman, with global customers appreciating the quality, class, and heart that goes into every product.
Today, Alhamdulillah, Darakshan leads a brand that not only represents modest wear, but represents a story of struggle, belief, and success. She manages teams, oversees product development, ensures the highest quality standards, and continues to innovate — all while staying grounded and deeply connected to her roots. Under her leadership, Al Ruqiu has become a name that stands for trust, refinement, and empowerment, especially for women who dare to dream.
Her story is an inspiration to young girls and women everywhere — showing them that even with the smallest resources, the biggest dreams can come true when Allah's rehmat is with you, and when your niyyah is pure.
The Humble Beginnings
Darakshan Haris' entrepreneurial journey began in a small, unassuming room where she started sewing abayas by hand. With no financial backing and a team to support her, she relied on her unwavering faith, determination, and a burning desire to create something meaningful for women who value modesty.
Building a Legacy
Through sheer hard work, countless duas, and a steadfast belief in her vision, Darakshan's designs began to gain attention. She partnered with her husband, Haris Shoaib, to build a brand that not only represented modest fashion, but also a story of struggle, belief, and success.
Empowering Women, Inspiring Dreams
Today, Darakshan Haris leads Al Ruqiu with a deep commitment to quality, innovation, and empowerment. Her story serves as an inspiration to young girls and women everywhere, showing them that with faith, dedication, and a pure intention, even the smallest resources can blossom into the biggest dreams.
